What is Position Zero?
Featured Snippets appear above the #1 organic result. Three main types:
- Paragraph: 40-60 words directly answering a question
- List: Numbered or bulleted steps/items
- Table: Structured comparison data
To win: provide a direct, concise answer immediately after your heading.
Voice & AI Assistants
Voice queries are longer and more conversational than typed searches. To optimize:
- Use full question headings ("How do I...")
- Write FAQ sections with natural language answers
- Include NAP data for local queries
- Structure content for quick, spoken delivery
Key: Voice search is growing 25% YoY. If your content can be spoken aloud and still make sense, you're optimized for voice.